Initial Planning in Social Marketing for Public Health - Course 2 - 2021 (with tutors)

Introduction

The Initial Planning in Social Marketing for Public Health course is the second of 5 courses that make up the Social Marketing for Public Health Program. This learning program aims to train public health professionals from the Americas region to implement social marketing programs, apply commercial marketing strategies in search of behavior change in the population, promote healthy habits, or prevent diseases.

The first course of the program, Introduction to Social Marketing for Public Health, addresses this discipline’s essential theoretical aspects and is a prerequisite for taking the rest of its courses.

In this course, entitled Initial Planning in Social Marketing for Public Health, you will learn how to formulate the health problem, select the specific behavioral approach, determine the target audience, and plan the formative research.

Learning objectives

Upon completing all the activities of the course, you will be able to:

  • Formulate the statement of the problem you want to address through a social marketing intervention.
  • Describe the main formative research methods available for social marketers.
  • Identify the resources needed to conduct formative research.

Target audience and prerequisites

The Social Marketing for Public Health Program is aimed at public health professionals from the Latin American and the Caribbean region who work in areas such as health promotion, chronic noncommunicable diseases, nutrition, smoking, alcoholism, among other areas, that share the need to influence people’s behavior to improve their quality of life.

Specifically, the tutor-led course aims at public health professionals who intend to implement a social marketing intervention and who need advice on the tools and methods to carry out the program successfully.

Call for applications for this course ended in December 2020.

Course calendar

From 18 January to 29 March 2021 (Stage 1: Self-learning - From Jan 18 to Feb 14) (Stage 2: Teamwork with tutor support - From Feb 15 to March 29)